***If NEW ELECTRIC RIDE don't travel at the speed of light, then they certainly travel at the speed of sound. Little else could explain the band's rapid ascent from formation, to performance, to their thrilling ride into the high atmosphere with their full-length BBiB Records debut, Balloon Age. After the recording and release of a very well-received self-titled debut EP, they began accumulating regular airplay on a variety of radio outlets, both in their native UK and elsewhere in Europe. Soon the band would be invited to record with the notable Black Cab Sessions series, multiple shows, including a match-made-in-heaven opening slot with psychedelic legends The Pretty Things. A tightly wound collection of songs that don't unfold so much as they blossom, New Electric Ride display congenital comfort with outlandishly catchy melodies, high-grade harmonies and hooks by the barrell.