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***Medical Records presents the debut full-length release of LE CLICHE, entitled Consumer Behavior. The album consists of 11 songs influenced largely by European synth pop of the late 1970s and early 1980s (The Human League, John Foxx, OMD, early Depeche Mode, Japan, Gary Numan, Propaganda and Kraftwerk.). More recent influences include the first album by Miss Kittin & The Hacker, Tiga, Benny Benassi, Erlend Øye and Ladytron. The music might be best described as minimal synth, synth pop, postmodernist, cold assembly line with neo consumerist themes, based on the use of synth sequences and virtual voices. The inspiration for the subject matter of the songs comes from the many inconsistencies and ironies of the current consumer and consumption centered society in which we live. Le Cliché was initially established in 1984 when GERARD RYAN was a teenager, but later the project was put on hiatus in favor of a career in academia. Le Cliché was re-ignited in 2012, motivated by the appearance of new music from the 1980s that was being rediscovered. When in 2012 the track ‘Waiting on the Internet’ emerged as a reflection of Ryan’s doctoral research on the frustrations and anxieties experienced by consumers when interacting with computer technology in the use of the Internet, the Le Cliché project was revived. Since then the main source of inspiration has come from Ryan’s work as an academic, taking a critical view of the inconsistencies of the marketing centered approach to business and the all-pervasive reach of marketing activities in our daily lives as consumers (rather than citizens). All of the tracks on the album are from the 2012-2014 period except for “I Woke Up This Morning (Like I Always Do),” which is a re-imagining of a 1984 demo of the track entitled “I Dreamt I Was Dead.” The LP is presented on high-quality 180-gram heavyweight colored white vinyl and features a bonus LP insert.